Health & Fitness
Take your company to new heights while maximizing ROI.
At One Partners, we specialize in driving growth for brands in the health and fitness industry. With our comprehensive approach to marketing, we provide full media integration across TV, OTT, and digital platforms, helping brands like NordicTrack scale and thrive. By partnering closely with our clients, we deliver tailored solutions that address their unique challenges and fuel long-term success.
Pioneering the future of connected fitness.
iFIT, formerly known as ICON Health and Fitness, along with its sister brands NordicTrack, ProForm, and FreeMotion, is headquartered in Logan, Utah. For over 40 years, iFIT has been a global leader in home, commercial, and connected fitness. In 1999, iFIT pioneered interactive connected fitness Today, the iFIT trainer-led streaming workouts are trusted by millions of users worldwide, offering an engaging personal training experience from home.
The NordicTrack & One Partners story.
Our partnership with NordicTrack began in 1996, focusing on direct-to-consumer strategies that transformed the fitness industry. As the agency of record for all performance marketing, One Partners has supported NordicTrack across website development, e-commerce, trade shows, infomercials, national TV, OTT, and international campaigns. Together, we’ve driven growth and expanded NordicTrack’s global presence.
TV, OTT, digital, and more.
A comprehensive media buying strategy.
With over 112 million consumers in the U.S. purchasing home fitness products, One Partners utilizes a multi-pronged media buying strategy to effectively target active buyers and expand market share. By leveraging a combination of channels—TV, OTT, digital, and more—we reach the right audience at the right time, driving both sales and brand awareness.
Outcome
Increased market share capture while maintaining or improving current Marketing Efficiency Ratio (MER) targets.
Achieved strong ROI through strategic media placements.
Grew sales and elevated brand visibility in a competitive market.
KPI Focus Metrics
Revenue
Website Traffic
Total Transactions
Marketing Efficiency Ratio
Target Audience Rating Points
Campaign Brand Efficiency
Retail-Driven Sales
Do you want your brand to be the go-to choice and achieve a 5-to-1 ROI?
How do we plan?
At One Partners, we leverage insights from past campaigns and NordicTrack’s customer data to create data-driven strategies that maximize results. Through extensive research and segmentation studies, we micro-target specific audience segments, ensuring our efforts are focused on the highest-value opportunities for growth.
How we helped NordicTrack become a household name.
Leveraged national television, digital media, public relations, and email campaigns to boost brand visibility and drive consumer interest.
Leveraged national television, digital media, public relations, and email campaigns to boost brand visibility and drive consumer interest.
Leveraged national television, digital media, public relations, and email campaigns to boost brand visibility and drive consumer interest.
Leveraged national television, digital media, public relations, and email campaigns to boost brand visibility and drive consumer interest.
Leveraged national television, digital media, public relations, and email campaigns to boost brand visibility and drive consumer interest.
Leveraged national television, digital media, public relations, and email campaigns to boost brand visibility and drive consumer interest.
Challenges
Intense Competition
With competitors like Peloton, Mirror, Climber, and Bowflex, standing out in the crowded fitness space was a key challenge.
At-Home vs. Gym
Convincing consumers to choose at-home fitness over traditional gym memberships.
Fast-Paced Industry
Adapting to rapidly changing consumer trends and staying ahead of industry shifts.
Diverse Markets
Navigating the complexities of entering varied markets with unique consumer preferences and competitive dynamics.
COVID Impact
Managing the surge in demand during the pandemic and developing an effective media strategy to meet the sales spikes.
Results
Successfully managed an $80 million national advertising budget, driving record-breaking media investment.
Achieved every media revenue goal for six consecutive years, delivering consistent, high-impact results.
Generated exceptional sales growth, leveraging strategic media placements across TV and digital platforms.
Increased website traffic by over 150% during national TV campaigns, boosting online engagement and brand visibility.
I’ve worked with the team from One Partners for over 27 years. In that time, they have continued to prove to us why they are such an important partner for our business. They deliver results. Performance marketing is their sweet spot. And they’ve been integral in growing our success. I can’t recommend them highly enough.”
– Doug Stevenson, Director of Marketing, NordicTrack
Decades of experience driving growth for top
brands in the industry.
Tailored strategies
that fit your Unique business goals.
A dedicated team that works alongside you
every step of the way.
Let’s talk.
Let us plan your next campaign for free.