“One Partners is an extension of our marketing team. They work with us to understand the hidden forces driving our customers. Then translate that insight into marketing programs that move the needle. I know I can count on my One Partners team to deliver top-notch strategy media planning and campaign execution.”
Ryan Herman, Founder/CEO
REFI.com is a leading financial services company dedicated to connecting good people with the right personal refinance and debt reductions solutions. Their promise is to prequalify and match you with the right loan in 5-minutes or less.
To disrupt the market, the REFI.com team needed help creating a brand and messaging approach to fuel an integrated lead generation program.
insights & strategy
One Partners discovered that consumers were frustrated with trying to figure out their options and needed help. Not only that but they were intimidated by the complicated and invasive process of dealing with multiple lenders.
The One Partners strategy focused on meeting consumers at the point of their pain with empathetic messaging and visuals that would drive response and build brand awareness.
To help consumer see a way out of the frustration One Partners developed a digital and broadcast campaign targeted at the key frustrations in the market. Key messages offered consumers a solution to troublesome personal debt. With the fastest, easiest and risk-free prequalification process available.