“I’ve worked with the team from One Partners for over 24 years. In that time, they have continued to prove to us why they are such an important partner for our business. They deliver results. Performance marketing is their sweet spot. And they’ve been integral in growing our DRTV success. I can’t recommend them highly enough.”
Doug Stevenson, Director of Marketing, NordicTrack
NordicTrack is a leading brand of high-performance home exercise equipment and personal training services. Our challenge was finding ways to optimize their direct response selling approach.
The key question was how to increase direct response ROI in a competitive market.
insights & strategy
After careful data analysis, One Partners recognized that NordicTrack needed a more balanced media approach. This led to the development of a customized media strategy focused on blending traditional DR with targeted branding.
The strategy focused on improving targeting while implementing a strong testing framework. With the goal of matching ideal customer segments with the best creative and offers, in the most responsive media.
The combination of DR and branding media immediately improved program performance. The approach exposed new audiences to the NordicTrack brand which resulted in improved response, conversion and and program ROI.
A rigorous test and measurement plan, coupled with regular campaign reporting, enables One Partners to continually optimize the program.
Program efficiency has achieved double-digit improvement for two years running.