perception change up
digital engagement up
live event engagement
over goal by
“I’ve worked with One Partners on a variety of projects both large and small, and always with an extremely quick timeline for execution. They consistently deliver creativity, speed in execution and an ability to remain flexible with our constantly changing direction. And in the end, One Partners delivers results.”
Michele Kennedy, Marcom Marketing Manager, PSG Americas Marketing Team, Hewlett Packard
Hewlett Packard is a world leading technology innovator who needed help activating a back to school campaign. Their product lineup offered great advances in capabilities for students and creative professionals at a great value. But they needed help getting the word out.
Creative people love to share. And what a better way to share than to provide students and creative professionals with the tools to create and the place to share.
Which meant HP needed to create a cross-channel and multicultural event strategy to provide a live experience of the HP product suite, and a place to share their creative work.
One Partners created and executed a 12-city event tour backed with a broadcast radio and digital and social media campaign.
Radio ads promoted the event in both English and Spanish. While digital retargeting and targeted social advertising drove digital engagement through a user generated content YouTube promotion.
The live event provided a engaging environment to experience the HP product suite and actively share their impressions through social media.