“I’ve had the privilege of working with One Partners for over a decade. They’ve been partners on several strategic initiatives that have been critical to our success. You would be hard pressed to find another agency with the depth of knowledge in brand and performance marketing. And One Partners has the innate ability to develop holistic, yet efficient, media and marketing strategies that get results. From strategic conception all the way down the customer acquisition funnel.”

David Higley, Chief Marketing Officer, Unitek Learning

challenge

Unitek Learning is 25-year old family of education and training organizations focused on helping working professionals advance their careers in healthcare and technology.

But to continue growth they needed to update the brand and implement workable integrated marketing program.

insights & strategy

One Partners discovered that working professionals were looking for more than just a curriculum. They were looking for a community that would support them in making the life changes they desired. But the Unitek brand was outdated harsh and uninviting.

Unitek needed a more contemporary brand and student experience that would attract a broader audience.

solution

One Partners created a new Unitek brand and digital customer experience based on the core values of Integrity, Excellence, Empowerment, and Relevance. We then developed a fully integrated cross-channel marketing program to engage with prospective students at the critical stages of the customer journey.

results

TOTAL LEADS UP

56%

OWN WEBSITE LEADS UP

20%

PPC LEADS UP

146%

ORGANIC TRAFFIC UP

24%

BOUNCE RATE DOWN

18%

SITE LOAD TIME DOWN

87%

(average load speed is now 2.63 seconds vs. 20.68 seconds)