The Master Strategy for Sales Success

What do you see when you think of the concept of sales or selling? A pushy, manipulative or aggressive person who won’t stop talking long enough for you to say NO? Unfortunately the profession and practice of sales has a well deserved reputation. But the fact is, if you’re in business you simply must sell […]

How to Connect with Your Self Centered Customer

Every decision we (and your customers) make is directly influenced by our self-centered nature. We’re designed to look for the advantage, the benefit in every interaction. Which is why I’m continually surprised by marketers who completely forget this simple fact. For example, when was the last time you received an email or LinkedIn request like […]

The Power of Wowing Your Customers

Think of a recent experience in which you were wowed as a customer. The business probably gave you some unexpected bonus, delivered more than promised, or did something that made your purchase or the service you received memorably positive. Whether you call it over-delivering, going the extra mile, or wowing your customers, this is a […]

Three Steps to Creating the Perfect Offer

“Sell the problem you solve. Not the product you make.” — Unknown No matter what you sell you must have an offer. But not just any offer. You need an offer that sets you apart. That aligns with your customer’s wants and needs. Most importantly, an offer that motivates your customers to take action. Here’s a […]