How to Connect with Your Self Centered Customer

Every decision we (and your customers) make is directly influenced by our self-centered nature. We’re designed to look for the advantage, the benefit in every interaction. Which is why I’m continually surprised by marketers who completely forget this simple fact. For example, when was the last time you received an email or LinkedIn request like […]

The Power of Wowing Your Customers

Think of a recent experience in which you were wowed as a customer. The business probably gave you some unexpected bonus, delivered more than promised, or did something that made your purchase or the service you received memorably positive. Whether you call it over-delivering, going the extra mile, or wowing your customers, this is a […]