Regardless of the business you’re in, you either sell a product or a service or both. It goes without saying that you must provide your customers with stellar products and services. But… there’s more to it than that. For instance, many people who buy a product, service or course never finish it. In fact, some […]
Category: Strategy
The Four Marketing Secrets of a Red-headed Samurai
True story… In 1600 an English sailor, William Adams, landed in Japan on a trading mission. By his death 20 years later, he had achieved the rank of Samurai and was the counselor to the Shogun (the supreme military dictator), Tokogaway Leyasu. Also, yes, Adams had shockingly red hair, which made him an oddity in […]
Email Marketing: It Ain’t Dead Yet!
In recent years we’ve all rushed headlong into new digital and social media in the hopes of reaching our audiences at a lower cost. But the process has added complexity and for most, has not delivered the massive ROI gains we hoped for. And while it’s important to be in the media your customers […]
Data Overwhelm: The Modern Marketers Dilemma
Three simple strategies to create breakthrough data-driven results and beat data overwhelm Do you ever feel like being a modern data-driven marketer is more work than it’s worth? We have so much data at our fingertips it’s sometimes hard to decide what to take action on, and what to ignore. And the proliferation of new […]
How an Old Tool Can Pump New Life into Your Sales and Profits
How is your business doing? No, how is it really doing? Sometimes we get so caught up in the daily routines of our business that we don’t stop to assess how we’re really doing. For instance: What is currently working well and what is not? Why is one thing working well and another is not? What are […]
How to Survive, and Even Thrive, as a Modern-Day Marketer
In case you’ve been living under a rock, here’s some news; your customers are in control. The traditional rules of marketing and branding are dead, loyalty is a myth, and the concept of the sales funnel is almost laughable. But you’re still on the hook to meet sales revenue goals. What to do? Here are […]